Released on: March 12, 2008, 6:36 am

Press Release Author: www.thedesignbuild.com

Industry: Internet & Online

Press Release Summary: In the first part of this series on ranking at the top of the
search engines, we discussed diversifying your Internet marketing efforts. We
introduced several methods including RSS feeds, Link Popularity, Article Marketing,
Blogs, and physically altering your pages to make them more target-able for select
keywords. All of these share the key of great content in order to unlock success.

Think of each method as a vehicle that carries the greatest cargo in the world. That
cargo is your business, your product, and the word you want to get out.

Now....

So you\'re thinking, \"show me how to set up these things and get traffic coming in!\"
We\'ll get to that, but imagine if you go to all the trouble of rewriting ten of your
web pages, setting up a blog, writing some articles, buying some text links,
syndicating your site over RSS, and you flip the switch and everyone hears you...

But then surprise! Your audience feels like they\'re watching an old, dubbed Karate
movie... the words come in English three seconds after the guy moves his mouth...in
Chinese. Your new parade of eager visitors turns away and never comes back.

Then you\'d hate me, the Internet, your old first grade teacher... and we don\'t want
that! So before we start adding marketing bells and whistles to your site, let's
focus on the secret ingredient they all share, the solid foundation... super, juicy,
colossal content! And, you can start drafting that immediately.


Press Release Body: Great Content- What Makes It?

Is there a site you visit nearly every day? Why do you go there? Do you learn
something or take back some knowledge? Guess what... the site has \"good\" content.

In terms of business, you\'re probably on the web researching, buying, or selling
something. The Internet is all about information exchange. In whatever vehicle it\'s
delivered to you, if the information is simple to find and well packaged in easy to
understand, bite size pieces, you\'re happy. And you\'ll probably go back to the same
place when you need more of that information.

In your case, content is information about/promoting/creating awareness about your
business. To turn a new visitor into a new client or customer, you want to convey
that information in a genuine, honest, no strings, down and dirty package.

So then, on the surface, your packaging should be:

-Professional
-Clean
-Attractive
-Interesting
-Simple
-Straight Forward
-Intriguing/Enticing

Let\'s take this article... the layout, wording, sentence structure, and my
personality package the content. The content is the underlying message I want to
share with you-- that all of the latest e-marketing techniques won\'t help you one
bit if you don\'t understand the ideology behind them first, how they work, and how
to adapt them to attract people to your own, unique piece of the Internet.

Great Content- How to write it

That\'s going to vary depending upon your audience. So let\'s start there! First, know
who your audience is. Be yourself. If you are dishonest and pretend to be something
you\'re not, it will show in time and you\'ll lose all the work you put in.

Which brings me to another important point. Write with confidence. If you are
confident in what you are writing and you aren\'t attempting to deceive anyone (i.e.
you are not selling seeds to an audience of botanists when your only skill is brick
lying), you will earn people\'s respect.



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